· Hardcover: 384 pages
· Publisher: Kaplan Publishing
· Language: English
· ISBN-10: 0793177553
· ISBN-13: 978-0793177554
· Product Dimensions: 22.9 x 15.7 x 2.8 cm
· Shipping Weight: 635 g
Text documents the results of a research project on the aging boomer generation; detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. DLC: Aged consumers.